In German, the third person pronouns er (he), sie (she), and es (it) do more than just replace people. Their most important rule is that they must agree with the grammatical gender of the noun they refer to, regardless of whether that noun is a person, an animal, or an object.
While English uses "it" for almost all inanimate objects, German uses er for masculine nouns, sie for feminine nouns, and es for neuter nouns. This means "it" can be translated in three different ways:
When grammatical gender and natural gender conflict (for example, das MΓ€dchen / the girl), German grammar rules usually dictate the pronoun choice. However, in extended discourse, speakers sometimes switch to the natural gender once the grammatical connection feels more distant.
In informal, spoken German, people often replace er, sie, es with the demonstrative pronouns der, die, das. While very common, this is considered "substandard" or slang and is generally avoided in formal writing. Using these pronouns for a person who is currently present can even be seen as rude.
However, these demonstratives are useful for emphasis or to avoid ambiguity when there are multiple subjects:
Sie hatte diesen Fernsehanstalten massiv unter Druck gesetzt, als die sich in Gibraltar umtaten. (She had put massive pressure on these TV stations when they were active in Gibraltar.) - [Using die clarifies that "they" refers to the stations, not another group].
German often uses third person pronouns in clauses introduced by wie (like/as) to explicitly state what is being compared. This clarifies the relationship between the noun and the action.
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